Royal LePage Signature Services Book

MY ROLE: Project Manager - Graphic Designer CLIENT: Royal LePage Signature Realty PROJECT DESCRIPTION This re-design exercise was part of a corporate project for rebranding all of Royal LePage Signature’s guidebooks. Each designer was given carte blanche to develop a brand new look for the very traditional existing branding materials. My concept was influenced by the swiss style graphic design movement. This inspiration can be seen on the usage of a very clear grid, a strict colour palette as well as on type choices, with Helvetica being the predominant font family. The final result is a clean-cut layout that boasts potent imagery and that utilizes the company’s red as a mean of highlighting important content. It is a powerful look that manages to distinguish Signature from its real estate competitors.