Jiving Visual Identity Design

MY ROLE: Visual Designer CLIENT: IBM PROJECT DESCRIPTION The company is a startup called ‘Jiving’. They offer collaboration software that lets enterprises communicate with employees, customers, and partners. The company branding colors are blue, purple, green, and orange. They cater to millenials. They consider the tone of their brand to be youthful, hip and progressive.

TARGET AUDIENCE & MOODBOARD

LOGOS ALTERNATIVES

APPLICATION VISUALS

After selecting logo alternative #1, it was time to work on the visual design for the final interface. Both application visuals reflect the youthful mood achieved by the logo while presenting simple, easy to navigate layouts.

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