Royal LePage Signature Calendar

MY ROLE: Project Lead - Graphic Designer CLIENT: Royal LePage Signature Realty PROJECT DESCRIPTION The following images represent the creative process for creating the cover of the 2016 Royal LePage Signature annual calendar. The corporate brief's pre-requisites were that the cover should only utilize the company’s colours (red, grey, black, and white), as well as modern graphics and geometric designs. Inspiration was to be taken from the city of Toronto, where the brokerage is located, and from the recent company merges that resulted in 3 main offices. Below are samples of the extensive concept creation process that I went through for this project. The different alternatives showcase the different directions taken along the development process, all extremely relevant to the final result.